Sex and the Art of Author Marketing

“There are three possible parts to a date, of which at least two must be offered:  entertainment, food, and affection.  It is customary to begin a series of dates with a great deal of entertainment, a moderate amount of food, and the merest suggestion of affection.  As the amount of affection increases, the entertainment can be reduced proportionately.  When the affection is the entertainment, we no longer call it dating.  Under no circumstances can the food be omitted.”  ~Miss Manners’ Guide to Excruciatingly Correct Behaviour

As I stated in a status update mere moments ago, it’s like taking the magic out of Christmas. Or rather, it’s like talking about the mechanics of sex, while in the middle of the act.

No, I don’t mean dirty talk. That’s entirely different and is actually quite effective. Usually.

What I’m talking about, is the crappy work of promoting your stuff, yourself and then on top of that, all of the conversation about your work that goes on while you’re doing the aforementioned “deed.” For example, your beloved Ariana becomes your “main character.” Your carefully crafted evil, yet complex, master race becomes “central destructive force.” And so on and so forth. Shall I give you the run down of genital comparisons? No, I’d rather that I didn’t either.

Part of becoming successful is marketing. Because, let’s face it, publishers either won’t or can’t, do it all. Large publishers could, but don’t give a damn until the marketing part is almost unnecessary because your stuff is selling itself. The little guys want to, and sometimes try, but can’t due to budget restrictions and the realities of being a modern day book press.

Most authors I know, THRIVE on this stuff. They host giveaways, they write brilliant, witty blogs on how to do this, that or the other thing. They glow when they talk about their stuff.

I wither. I wilt like a ten year old little girl who has just found out that Santa Claus isn’t real. My creative spirit dries up, my mojo runs low, and my muse all but goes on strike. It’s the number one reason I never got an English degree. I just. can’t. do. it. I can’t talk about my work as if it isn’t a sentient thing. After the fact I can, sometimes. I don’t know what this makes me (this is not the best moment to answer me here). Something of a naturalist perhaps? It reminds me a little of folks who love music, can play the piano (or other instruments) by ear, but don’t know the notes. I adore writing. I’m at my best when I have written. I am a miserable excuse for a human being when I haven’t been writing.

But I don’t like talking about the technicalities. Oh, I’ll talk about story all day long. I’ll talk about characters, world building, etc. But, for some reason, the technical terms just totally drain me. Weird right?

I want the date to go along without stopping and analyzing when the entertainment should decrease, and the affection increase…etc. How awkward would that be? Or to be more crass, if my husband and I are having sex, let’s just have sex, huh? And if there is any talking, let’s NOT use medical terms? Please?

Problem is, if you want people to see your stuff, you don’t have a choice. I don’t have a choice. I have to market and trump up stuff to gain media exposure and all that jazz. God, I envy Salinger in this. I have to tweet and FB and Digg and a whole myriad of things that I really don’t care all that much about. I like FB because I’ve made invaluable friends through my contacts there. But, everything else…par for the course I suppose, but it still sucks the muse out of me.

I want what all writers want deep down…just to write. Pure, and ridiculously simple. I want what nature intended for us.

Instead, I have to woo the masses. I have to date them, entertain them, and with any luck, at the end of the night I’ll get laid. But GOD, how I hate this. Can’t we just skip all of that and get on with it? Whatever happened to an author’s business being the written word, and the book seller’s business being marketing? It DID used to be this way, once, long long ago when curling irons were iron fire pokers. And don’t go into the whole bit on everything else that was different back then, I’m not a total douche. You get my drift here.

Am I alone here? Anyone else feel like this? It’s OK if I am alone here, but….still….thought I’d ask.

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